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McVitie's, a British Icon, Fights Copycats in Snack Aisles

McVitie's, a British Icon, Fights Copycats in Snack Aisles
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United Kingdom , United States , City Of , Ronnie Olubayo , Trevor Mcdonald , Bhrena Marino , James Sorton , Johnny Ruthven , Roshane Forbes , Max Phillips , George Low , Sharnie Lewis Burton , Chris Harrison , Jess Smith , Marcella Zanin , Gareth Hughes , Sam Pilling , Pete Khoury , Sandie Dilger , Megan Sutton , Bryan Cummins , Ben Gulvin , Eileen Gartside , King Elvis Presley , Hannah Marsden , Ben Brazier ,

TBWA\London Hires BBC Creative's Paul Jordan as Executive Creative Director

Little Black Book, Paul will help TBWA\London push its creative output to the next level ....

City Of , United Kingdom , Andy Jex , Paul Jordan , Sandie Dilger , London Hires , Executive Creative , Melody Sylvester , Cannes Gold , Tbwa London Hires Bbc Creatives Paul Jordan As Executive Creative Director , Tbwa London ,

Edging your way around the chaos

TBWA\London’s Backslash Edges have been designed to help navigate users through the current cultural pile-up. ....

City Of , United Kingdom , Sandie Dilger , Backslash Edges ,

TBWA's cultural intelligence unit calls for a healthier tech-human balance in global study – Campaign Brief

Today Backslash, the cultural intelligence unit of TBWAWorldwide, released a global study examining society’s complex relationship with technology. The findings revealed that people are incredibly conflicted about the growing role technology plays in their lives. While 82% of people agree that techn ....

City Of , United Kingdom , Cecelia Girr , Sandie Dilger , Alyson Stevens , Michael Moskowitz , Market Research , Today Backslash , Tech Rewrite Its , Aebeze Labs , Emotional Frontier , Allied Market Research , Die Digitally ,

How an understated approach left the glass half empty for Carling

Looking back to when a pitch for one of the nation's biggest beer brands fell frustratingly flat. ....

Sandie Dilger ,