Touching Spot for Filipino Food Brand Looks Back on the Pandemic from 20 Years in the Future
Creative 93 Add to collection Created by BBH Singapore and directed by Law Chen, the film for Jollibee is set in the future and recounts the pandemic through the eyes of a grandfather In the future when we look back on today, how would we describe the pandemic? What version of history would we tell? This is the theme of the Filipino multinational chain Jollibee’s first global brand campaign developed by BBH Singapore, which reinterprets the brand’s tagline of 'Joy of Family' in the context of the current pandemic. When the pandemic broke out, everyone was unprepared and had to face an un...
Source: lbbonline.com