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Tiger Beer, BBH and Le Pub create puffer jacket that literally keeps you cool in the heat

Tiger Beer is collaborating with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, no

China , Canada , Singapore , Paris , France-general- , France , Chinese , Canadian , Chieko-hakuto , Nico-tangara , Gaston-soto , David-anson

BBH Singapore unveils new shopping format for Samsung aiming to transform social commerce

BBH Singapore has launched a new shopping format for Samsung which leverages the social trend of inspiration shopping and pairs it with the ease of in-platform purchase.

Indonesia , Thailand , Singapore , Rebekah-anthony , Ruchika-nambiar , Abegail-lee , Meili-yeo , Gerard-koh , Gaston-soto , Anna-wright , Sally-liu , Mathilde-caraccio

BBH Singapore teams up with LePub Italy on new Heineken Silver walking on beer campaign

BBH Singapore has partnered with LePub Italy to launch this new campaign for Heineken Silver because there’s nothing like walking into the club and ordering one. Except walking into the club wearing Heineken Silver.

Rajeev-sathyesh , Cyril-louis , Bram-westenbrink , Guy-lewis , Gaston-soto , Dominic-ciambrone , Sally-liu , Kenneth-foo , Lebron-james , Nguyen-ngoc-han , Wendi-chong , Tanya-lubis

BBH Singapore takes a tech launch film approach for Jollibee's Chick'nwich new campaign – Campaign Brief Asia

Directed by Louis Nieto of Stink Films and shot in Prague, the film via BBH Singapore adopts the iconic cues of a tech product launch ad.

Prague , Praha , Hlavníesto , Czech-republic , Singapore , Ross-henderson , Mari-aldecoa , Gaston-soto , Jollibee-chicknwich , Francis-flores , Zoe-chen , Khairul-mondzi

Gaston Soto en visite à Évaux-les-Bains, où sa famille s'était réfugiée


Évaux-les-Bains vient de vivre un moment d'émotion intense avec la visite de Gaston Soto, réfugié juif durant la Seconde Guerre mondiale, accompagné de son gendre, Arnaud Flechia.
Durant la Seconde Guerre mondiale, Gaston Soto, réfugié juif, a vécu l'exode comme bon nombre de Français à l'époque. Né en 1929 à Paris où il réside actuellement, Gaston Soto, son père et ses deux grands-mères était venu se réfugier à Évaux-les-Bains en janvier 1940.
Le contexte et une mémoire encore très douloureuse liée à cette période faite de privations, de vexations et de peurs d'être arrêté (comme son oncle, Marcel Pintel, arrêté à Paris à l'été 1941) faisaient de cette visite un sujet d'inquiétude pour toute la famille.

Germany , Vichy , Auvergne , France , Evaux , Limousin , French , German , Jacky-soto , Gaston-soto , Second-world

Touching Spot for Filipino Food Brand Looks Back on the Pandemic from 20 Years in the Future


Creative 93 Add to collection
Created by BBH Singapore and directed by Law Chen, the film for Jollibee is set in the future and recounts the pandemic through the eyes of a grandfather
In the future when we look back on today, how would we describe the pandemic? What version of history would we tell?
This is the theme of the Filipino multinational chain Jollibee’s first global brand campaign developed by BBH Singapore, which reinterprets the brand’s tagline of 'Joy of Family' in the context of the current pandemic.
When the pandemic broke out, everyone was unprepared and had to face an uncomfortable reality – that life as we knew it changed overnight. It was painful, scary and upended lives around the world. Yet it is in our darkest hours when we see what’s most dear to us - our families. From physically spending every waking hour together in lockdown to long video calls across continents, our family was what got us through. This was the year of the pandemic, but it was also the year of the family.

New-york , United-states , Philippines , Shanghai , China , Singapore , Filipino , Charlene-chua , Ross-henderson , Gaston-soto , Lawrence-chen , Francis-flores

Behind the Work: Telling a Filipino Family's Story of the Pandemic from the Year 2060 for a Fast-Food Outlet


Behind the Work 150 Add to collection
Creatives from BBH Singapore share the ideas that sparked the campaign for Filipino food chain Jollibee and how they brought their vision to life
Much has been said about preserving memories of the pandemic to tell the next generation who were unable to experience the sheer indescribable moments that 2020 brought us – and that 2021 is still doing. It was this that propelled BBH Singapore to create a campaign for Filipino fast-food restaurant Jollibee set in New York in the year 2060.
The three-minute film hails itself as ‘a message from the future’ through the eyes of a Filipino migrant and his family. What follows is unlike the usual campaigns created for Jollibee and touches upon a more emotional and nostalgic note as we are taken through the family’s highs and lows during the pandemic. The message the film conveys is a universal one about coming together during hard times, but the small touches from the black-and-white transition to colour and the excitement over an at-home haircut are sure to bring emotion aplenty.

New-york , United-states , Philippines , Singapore , The-philippines , Filipino , Natasha-patel , Zoe-chen , Jacob-wright , Zoe-jollibee , Peter-jackson , Gaston-soto

Peru's election board chairman: Electoral calendar must be respected | News | ANDINA


Photo: ANDINA/JNE
15:00 | Lima, Jan. 26.
National Elections Board (JNE) Chairman Jorge Luis Salas on Tuesday affirmed that the dates set out in the electoral calendar for the 2021 general elections in Peru must be respected.
"The dates set out in the electoral calendar must be respected, that is the commitment that the JNE and authorities in the country have made," Salas said during the installation ceremony of the Tribunal of Honor of the Electoral Ethical Pact.
The electoral authority hoped that the autonomous work of the Tribunal of Honor would contribute to continue cementing democracy and that public opinion, as well as citizens, would recognize its efforts.

Peru , Lima , Jorge-luis-salas , Delia-revoredo , Susana-baca , Gaston-soto , Tarcila-rivera , Oswaldo-hundskopf , National-elections-board , Elections-board , Chairman-jorge-luis-salas , Electoral-ethical