Kim Kardashian's private equity firm buys truffle-infused condiments company
"The Dom Perignon of hot sauce," it's been called.
Source: fortune.com
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Kim Kardashian's Investment Firm to Acquire Stake in Truff - Orange County Business Journal
Truff, a Costa Mesa-based maker of truffle hot sauces, added a new investor this month with television celebrity Kim Kardashian. SKKY Partners, a Los Angeles-based private equity firm founded by Kardashian and Jay Sammons in 2022, plans to make its first ever investment with a "significant minority" stake in Truff, the brand name for Sauce Ventures LLC.
Source: ocbj.com
Consumers Turn to Sauces and Dressings for Adventuresome Flavor
According to Innova’s 2022 Flavor Survey, 39% of Americans said they are most likely to experiment with flavors through sauces, seasonings, and toppings. These categories rank ahead of others such as bakery, soup, desserts and ice cream, cheese, savory snacks, and more.
Source: preparedfoods.com
Truff Builds a Hot Following - Orange County Business Journal
Most retail businesses launch their product prior to establishing a name for themselves on social media accounts like Instagram or Facebook, but not Costa Mesa-based Truff
Source: ocbj.com