Pourquoi l'intelligence artificielle est utilisée pour écrire des publicités
Les annonceurs ont de plus en plus recours à l'intelligence artificielle pour trouver leurs slogans gagnants.
Source: bbc.com
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Dixons Carphone's Saul Lopes on rethinking CRM with a 'people-centric' approach – Econsultancy
December 10th 2020 12:25 Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, Lopes has set about transforming Dixons Carphone’s approach to CRM and, by extension, its approach to its customers. Image: freemind-production / Shutterstock.com In an insight-packed presentation that closed the second day of Econsultancy Live 2020, Lopes walked attendees through some of the highlights of Dixons’ ‘people-centric’ CRM transformation, including how ...
Source: econsultancy.com