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With the fast growth of retail media, now is the time to be investing in learning resources that can aid collaboration and understanding within FMCG businesses.
Marvel Entertainment’s Exec Director of Social Media, Adri Cowan, took to the stage at Econsultancy Live: April 2023 to discuss strategy, from demographics to TikTok.
Sponsored by Alex Hamilton, head of innovation at Isobar, spoke at Econsultancy Live about how customer experience is evolving in the wake of Covid-19 – and how it is impacting brands’ ecommerce strategies. In order to highlight how customer experience has and continues to evolve in the age of Covid-19, Alex Hamilton compares Isobar survey results from 2019 and 2020 respectively (which involved responses from over 1350 global CMOs). Adding creativity to consistency “Looking at 2019, when asked ‘what is a good customer experience?’” says Hamilton, “the two things that stood out...
April 29th 2021 16:28 Camila Diaz is Head of Product Design and Research at online greetings cards and gift company Moonpig. At Moonpig, Product Design is a discipline that comprises a range of UX-related functions, including user research, user experience design, information architecture, visual design interaction, and service design thinking. As such, Diaz played a pivotal role in the company’s innovation when demand soared during the initial stages of the pandemic as brick and mortar shops were closing their doors, and families who were unable to see their loved ones in person looked t...
May 6th 2021 15:46 Tony Miller is VP, Growth and Performance Marketing at WW (formerly known as Weight Watchers), which is now helping more than five million members around the world lose weight and build a healthier lifestyle. Miller recently spoke at Econsultancy Live about how WW uses data-driven personalisation to forge meaningful (and long-lasting) connections with consumers. Creating experiences relevant to the individual Personalisation is at the heart of WW’s current strategy, underpinned by the ‘MyWW’ app, which Miller says “is designed to provide high quality experiences t...