Page 2 - Econsultancy Live News Today : Breaking News, Live Updates & Top Stories | Vimarsana

May 4th 2021 18:17 On day two of Econsultancy Live: ‘What’s next for CX?’, Elisabeth Ward, accessibility expert at Scope, speaking to Econsultancy Editor Ben Davis, gave an overview of disability in digital including how the pandemic has in some cases exacerbated accessibility issues. More than fourteen million (or one in five) people living in the UK are disabled, meaning as many as 40% of UK households house at least one disabled person. Despite this group making up such a large proportion of UK customers, they are still 50% more likely to face barriers in digital spaces than non-di...

April 16th 2021 10:35 Content Customer experience is one of the leading ways that brands seek to differentiate themselves today. But what does CX mean exactly? Ahead of ‘Econsultancy Live 2021: What’s next for CX?’ – let’s explore the concept and take a look at some research that can help bring it to life. CX for the win 2020 once again brought customer experience back into focus, as Covid-19 created shifts in consumer behaviour. As Econsultancy and Adobe’s ‘Digital Trends 2021’ report explains, “new customers arrived in record numbers to sites and apps, creating new journ...

April 12th 2021 18:11 It’s an incident that we can expect to see featured in countless presentations about the importance of accessibility, user experience (UX) and design: on Sunday 11th April, National Rail changed the colour scheme of its website from its signature blue and yellow to greyscale as a mark of respect for the passing of Prince Philip, the Duke of Edinburgh. The change caused chaos for National Rail’s customers, not least those with accessibility needs like vision impairment and colour blindness, many of whom found the altered website unnecessarily challenging to navigate...

March 4th 2021 16:24 After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store as the world reopens. Technology can be used in various ways: for experiential purposes, to appeal to mobile users, increase convenience for shoppers, to make them feel safer amid the pandemic (e.g. with contactless options), or to promote a retailer’s online presence. H...

Econsultancy Live, in association with Marketing Week, returns April 27 th-28 th to ask “What’s next for CX?”. The virtual conference will feature two days of talks all about customer experience post-pandemic, with tickets now available at our early bird rate. The full event agenda will be revealed in the coming weeks, but you can head over to the speaker page to see the line-up thus far, including brands such as Alibaba, Dyson, Octopus Energy and Tony’s Chocolonely. At the event we’ll be discussing what 2021 has in store for customer service, design and UX, retail and ecommerce, cu...