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Detailed text transcripts for TV channel - MSNBC - 20140301:10:44:00

What s that mean? so, so it turns out that when you want to spread ideas across a company that s part of scaling, too, you want to spread good behaviors, good beliefs and behaviors, if you just make a rational argument it turns out that statistics show that stories don t work, the statistics don t work, stories do. mm-hmm. so you got to spread stories and get people emotionally cranked up so we say you ve got to sort of get the hot cause going. get people excited about this job, absolutely fabulous steve jobs, he always declare an enemy to get people sort of cranked up emotionally. and then he would sort of guide them to what some of the specific things they would do. so, hot cause, cool solution. and you want to get the emotions going. and then you get move that to action. thank you so much for coming on the program. good luck with the book. thanks so much. as your company grows it s hard to keep track of what everyone is doing. but it is important that you do. not to mi ....

Statistics Dont Work , Stories Dont Work , Cool Solution , Steve Jobs ,

Detailed text transcripts for TV channel - MSNBC - 20140301:10:35:00

Lot accomplished but it was not a well-oiled machine like it is now. the first step in creating that well-oiled machine was rebuilding the website. which looked fabulous to the eye, but was a total dead end for potential customers. with no functionality for e-commerce or capturing e-mails. because i started off with this cheap website, i was like oh, just throw something up not realizing that s the bread and butter of your business and it s the skeleton that you have to build everything onto and if you don t have a good skeleton, the whole thing is going to collapse. so, it s been a process to rebuild the website or change this and try to piecemeal it all together. with the new website that was capable of scaling as her business grew, bizzie developed several complementary products including a workout dvd, meal plans for weight loss, and a clothing line. having that marketing automation software built in where you re capturing e-mails, upselling every time you have a product, o ....

Dead End , The Eye , Well Oiled Machine , E Mails , E Commerce , Owner Bizzie , Meal Plans , Workout Dvd , Business Grew , Clothing Line , Marketing Automation Software , Weight Loss ,

Detailed text transcripts for TV channel - MSNBC - 20140223:12:35:00

Say disaster, because we got a lot accomplished but it was not a well-oiled machine like it is now. the first step in creating that well-oiled machine was rebuilding the website. which looked fabulous to the eye, but was a total dead end for potential customers. with no functionality for e-commerce or capturing e-mails. because i started off with this cheap website, i was like oh, just throw something up not realizing that s the bread and butter of your business and it s the skeleton that you have to build everything onto and if you don t have a good skeleton, the whole thing is going to collapse. so, it s been a process to rebuild the website or change this and try to piecemeal it all together. with the new website that was capable of scaling as her business grew, bizzie developed several complementary products including a workout dvd, meal plans for weight loss, and a clothing line. having that marketing automation software built in where you re capturing e-mails, upselling e ....

Dead End , The Eye , Well Oiled Machine , E Mails , E Commerce , Owner Bizzie , Business Grew , Clothing Line , Meal Plans , Marketing Automation Software , Workout Dvd , Weight Loss ,

Detailed text transcripts for TV channel - MSNBC - 20140223:12:44:00

Create hot emotions. what s that mean? so, so it turns out that when you want to spread ideas across a company that s part of scaling, too, you want to spread good behaviors, good beliefs and behaviors, if you just make a rational argument it turns out that statistics show that stories don t work, the statistics don t work, stories do. mm-hmm. so you got to spread stories and get people emotionally cranked up so we say you ve got to sort of get the hot cause going. get people excited about this job, absolutely fabulous steve jobs, he always declare an enemy to get people sort of cranked up emotionally. and then he would sort of guide them to what some of the specific things they would do. so, hot cause, cool solution. and you want to get the emotions going. and then you get move that to action. thank you so much for coming on the program. good luck with the book. thanks so much. as your company grows it s hard to keep track of what everyone is doing. but it is important t ....

Cool Solution , Steve Jobs , Statistics Dont Work , Stories Dont Work ,

Detailed text transcripts for TV channel - MSNBC - 20140220:20:49:00

Affordances that different social media sites provide. they incentivize a certain type of behavior. it sticks around for a long time. you re constantly having to navigate the content you wrote for now in the future. that s why something like snapchat is so interesting. it changes that entiely or the idea that things become searchable. you have them searched out of context. that s fantastic for certain things, problematic for other things. all these other things end up scaling at unprecedented levels. you talk to five or ten people and all of a sudden it s being broadcast to hundreds, if not thousands. and because of that, there are real privacy issues that young kids, i could not imagine growing up in the world that we now live in. you make the point that parents should not be so judgmental of, let s say they find a photo of their child drunking beer under age, if someone else posted it, they can t protect themselves. they don t know who is taking ....

Social Media ,