CSPAN2 Book TV August 10, 2009
campaign called "this is new york" which interestingly associates that luxury image with a very kind of utopian -- a utopian kind of diversity that harkens back to the early days of i love new york. i think that juxtaposition of a kind of longing, a utopian longing with this luxury-oriented, elite-oriented comodification makes these campaigns successful and to have people not think so critical about them as i think they should. >> as a sociology professor at u.c. santa cruz why are you writing a book called "branding new york"? well, i recently relocated to santa cruz, not that i wou...
Source: archive.org