PwC: Vaccination Deployment Driving Earlier U.S. Lodging Recovery
Share The rapid deployment of Covid-19 vaccines is a main factor in an accelerating U.S. lodging industry recovery, and PwC has upgraded its 2021 forecast accordingly, the company reported this week. PwC in its May Hospitality Directions U.S. report projects 2021 U.S. hotel occupancy to reach 57.2 percent, up from the 52.7 percent level it forecast in November. PwC now projects the U.S. average daily rate to increase 8 percent year over year, with revenue per available room expected to increase 40.1 percent from 2020 levels, reaching about 74 percent of pre-pandemic figures...