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To do scripted programming for the first time. a manager said, oh, i have this great script set in the advertising world in new york. it's been around for eight years. and nobody's bought it. everybody's passed. >> advertising is based on one thing. happiness. >> don draper is a master of the universe ad executive in mid-1960s manhattan. but he's stolen the identity of the real don draper due to an incident during the korean war. he's living another man's life but battling his demons at the same time. we're seeing him rise and fall over the course of the 1960s. in a lot of ways, the most inter...

Amc because they were looking to do scripted programming for the first time. a manager said, oh, i have this great script set in the advertising world in new york. it's been around for eight years, and nobody's bought it. everybody's passed. >> advertising is based on one thing -- happiness. >> don draper is a master of the universe ad executive in early 1960s manhattan. but he's stolen the identity of the real don draper due to an incident during the korean war. so he's living another man's life, but he's battling his own demons at the same time. and we're seeing him rise and fall over the co...

To do scripted programming for the first time. a manager said, oh, i have this great script set in the advertising world in new york. it's been around for eight years. and nobody's bought it. everybody's passed. >> advertising is based on one thing. happiness. >> don draper is a master of the universe ad executive in mid-1960s manhattan. but he's stolen the identity of the real don draper due to an incident during the korean war. he's living another man's life but battling his demons at the same time. we're seeing him rise and fall over the course of the 1960s. in a lot of ways, the most inter...

A manager said, oh, i have this great script set in the advertising world in new york. it's been around for eight years, and nobody has bought it. everybody's passed. >> advertising is based on one thing, happiness. >> don draper is a master of the universe ad executive in the early 1960s, manhattan. but he's actually secretly a man named dick whit man. he has stolen the identity of the real don draper due to an incident during the korean war. he was living another man's life, but he's battling his own demons at the same time and we're seeing him rise and fall over the course of the 1960s. >> ...

Then suddenly they figure out, let's stop paying for these other movies, let's make our own content. >> i was called in 2005 to come in and meet with the head of amc, because they were looking to do scripted programming for the first time. a manager said, oh, i have this great script set in the advertising world in new york. it's been around for eight years. and nobody's bought it. everybody's passed. >> advertising is based on one thing. happiness. >> don draper is a master of the universe ad executive in mid-1960s manhattan. but he's stolen the identity of the real don draper due to an incid...