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Sky Media partners with Captify

In 2023, Sky Media launched Search Behaviour Targeting, allowing brands to target TV audiences based on online search behaviours. Following strong advertiser up ....

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United Kingdom , Sky Media , Search Behaviour Targeting ,

Sky Media introduces Search Behaviour targeting

Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider indus ....

Ruth Cartwright , Sky Media , Search Behaviour , Search Behaviour Targeting , Investment Director , Sky Advance , Creative Optimisation ,

Sky aims to brings TV, digital closer with behavioural targeting

Driven by what it says is industry demand to converge digital and TV campaigns, the advertising sales arm of broadcaster Sky, Sky Media, has introduced a new Se. ....

Ruth Cartwright , Sky Media , Search Behaviour , Behaviour Targeting , United Kingdom , Search Behaviour Targeting ,