Sky Media partners with Captify
In 2023, Sky Media launched Search Behaviour Targeting, allowing brands to target TV audiences based on online search behaviours. Following strong advertiser up
Source: advanced-television.com
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Sky Media introduces Search Behaviour targeting
Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider indus
Source: advanced-television.com
Search behaviour targeting added to AdSmart
Sky Media has released a new advertising tool, which can identify people at every stage of their purchase journey.
Source: prolificnorth.co.uk
Sky aims to brings TV, digital closer with behavioural targeting
Driven by what it says is industry demand to converge digital and TV campaigns, the advertising sales arm of broadcaster Sky, Sky Media, has introduced a new Se...
Source: rapidtvnews.com
The Drum | Search Behavior Meets TV Targeting In Sky's Latest Tool For Advertisers
Sky TV viewers can now be targeted based on their search behavior as part of a newly developed tool from its ad sales house.
Source: thedrum.com