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TikTok is where people come to be entertained. From the Corn Kid to #FilmTok, TikTok is an entertainment platform where every creator, user and brand has the opportunity to be cultural drivers with the space to truly express their creativity. Fueled by a highly engaged, diverse and creative community, TikTok is where advertising becomes entertainment, audiences pay attention, and brands drive real impact. TikTok gives brands the opportunity to engage with their communities in new and f...

If your business' isn't on TikTok yet, your biggest question is undoubtedly: Should it be? We've got the info you need to decide.

TikTok can be overwhelming, yes. But that’s exactly why it’s such an exciting opportunity for your business. Here’s why.

In less than a year, Hootsuite worked our way up from zero to more than 11,000 TikTok followers. This is what we learned along the way.