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[Product Roadmap] How Gramophone used tech to increase crop yields by over 30 pc for 8 lakh+ farmers


[Product Roadmap] How Gramophone used tech to increase crop yields by over 30 pc for 8 lakh+ farmers
May 4, 2021
In this week’s Product Roadmap, we feature Indore-based agritech startup Gramophone. In the past five years, the app has mapped over 2.5 million acres of agricultural land, reached more than eight lakh farmers, and increased crop yields by 30-40 percent.
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India’s agriculture sector contributes 58 percent of employment for the country’s population, but the segment has a lot of information asymmetry. 
Sure that technology could remove this asymmetry, Tauseef Khan and Nishant Mahatre, batchmates at IIT-Kharagpur and IIM-Ahmedabad, launched the Gramophone app in 2016. The app, which has mapped over 2.5 million acres of agricultural land, helps farmers get personalised agri advice on crops, soil, weather, etc, and functions as a one-stop solution to achieve better crop yields.  ....

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