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Kia Is Skipping The Superbowl


The carmaker has decided its money can be spent more wisely.
After a decade of creative and award-winning Super Bowl campaigns, Kia has made the decision that it will not be making an appearance at the Super Bowl LV. The brand, which last year featured a 2021 Seltos being driven by running back Josh Jacobs, will instead expand its charitable initiatives. The Kia Accelerate The Good program began in 2019 with the establishment of the Great Unknowns Scholarship, and the brand will continue to support America s homeless youth. This follows the news that the GMC Hummer EV would not be making its debut at the event as previously reported, with GMC and Buick deciding to opt-out of spending big advertising dollars at the yearly event. ....

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SUVs Saved Kia From Having A Disastrous 2020


Kia has also made a bold prediction for 2021.
Automakers are starting to release their Q4 2020 sales figures, and despite the pandemic causing so much disruption around the world, some car companies miraculously achieved record sales. Thanks to popular models like the Q3 and e-tron, Audi achieved its best-ever Q4 sales in the company s history, which is an impressive achievement. Now, Kia has announced its Q4 2020 sales, ending the year with a five percent year-on-year rise in quarterly revenue to KRW 16.91 trillion ($15.2 billion).
Kia s fourth-quarter operating profit more than doubled from a year earlier to KRW 1.28 trillion ($1.1 billion), while net profit also increased to KRW 976.8 billion ($881 million), up by 182 percent compared to the same period last year. Between October and December 2020, Kia sold 742,695 cars worldwide, a slight decrease from 742,733 units compared to the same period last year. ....

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