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Disney and Comcast lifted their U.S. spending on the app owned by Meta by 40% and about 6% respectively in the two weeks from Nov. 20, Sensor Tower data showed. Paramount, meanwhile, tripled its spending on Snapchat.
After major companies paused ads on Elon Musk's social media platform X (formerly Twitter), Disney and Comcast reportedly increased their ad spending on Mark Zuckerberg's Instagram.
Disney: The figures underscore the challenge facing Musk, who in late November unleashed a profanity-laced tirade against advertisers who had dropped X, formerly known as Twitter.
(RTTNews) - Meta CEO Mark Zuckerberg announced Thursday the launch of social media app Threads in the European Union (EU), just over five months a...
Disney has increased U.S. ad spending on Instagram by 40% after leaving X. Walt Disney, joined by other big U. S. companies, has increased U. S. advertisement spending on Instagram and other applications by as much as 40% after leaving Elon Musk's X over antisemitic content, as reported by Reuters.