Go 'glocal' to grow in Asean
The Straits Times Go 'glocal' to grow in Asean There will be another 50 million middle-class consumers in South-east Asia by 2022, but how can businesses capitalise on this enormous opportunity? This is the third in a four-part series, The Edges Of South-east Asia – a joint project of Deloitte, Singapore’s Economic Development Board and the US-Asean Business Council – which focuses each week on a specific “edge” or customer segment, geographic market or product that offers high growth potential opportunities in the region. Michael W. Michalak and Marc Mealy The BreadTalk story offer...
Source: straitstimes.com