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McDermott sees value in Qualtrics once again - partnership announced to bring experience data to ServiceNow workflows

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Summary:
McDermott has history with Qualtrics, as he oversaw the acquisition of the vendor when he was CEO at SAP. Now CEO at ServiceNow, and with Qualtrics partially spun off, he clearly thinks the company has value at his new stomping ground.
(Image sourced via ServiceNow)
Bill McDermott clearly sees value in Qualtrics experience data platform. It wasn t too long ago that he oversaw SAP s $8 billion acquisition of the company back in November 2018, when he was then SAP CEO. The acquisition raised some eyebrows due to the high price tag, but McDermott was bullish on the need for customer experience data in the enterprise, as companies transition to everything-as-a-service business models. ....

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ServiceNow and Qualtrics Combine Powerful Workflows and Experience Data to Help Companies Deliver Next-Generation Experiences

ServiceNow and Qualtrics Combine Powerful Workflows and Experience Data to Help Companies Deliver Next-Generation Experiences
Companies to further leverage respective technologies in their businesses
SANTA CLARA, Calif. and PROVO, Utah, April 6, 2021 /PRNewswire/ ServiceNow (NYSE: NOW) and Qualtrics (NASDAQ: XM) today announced a strategic partnership to help companies deliver next-generation employee experiences and customer service, leveraging the combined power of ServiceNow s digital workflows with Qualtrics experience management technology on a single platform. With the new solutions, companies will be able to bring sentiment data from Qualtrics into ServiceNow Customer and IT Workflows to quickly act on customer insights with digital workflows, increasing employee productivity, and enhancing customer loyalty. ....

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