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Comedy has always been one of the hardest things to land in international marketing campaigns, bringing with it the peril of cultural insensitivity. Tim Bonnet, president of agency group Unlimited, takes a look at how to do it right.
The 27th Golden Drum festival announced winners in a live online ceremony on Friday 15 October with Aussie expat and Serviceplan Group’s worldwide ECD Jason Romeyko joining the prestigious Hall of Fame. Serviceplan Group took 5th place as Network of the Year.
Media & Marketing - The best creative ideas, the best creative teams, and the best individuals of this year’s Renewed Competition were announced during the Grand Award
July 29 2021, 8:43 am | BY Kim Shaw | No Comments Saatchi & Saatchi Australia has been named Asia-Pacific Agency of the Year in New York Festivals Advertising Awards’ specialty Industry Awards for 2021. The Global Network of the Year Award went to McCann Worldgroup and the Holding Company of the Year Award was won by The Interpublic Group of Companies (IPG). The 2021 Film Production Company of the Year is Revolver. The Film Production Company of the Year Award is based on total points scored, irrespective of whether these have been entered by the production company, advertising ag...
July 29 2021, 9:49 am | BY Ricki Green | 1 Comment Saatchi & Saatchi Australia has been named Asia-Pacific Agency of the Year in New York Festivals Advertising Awards’ specialty Industry Awards for 2021. The Royal Australian Mint, the sole producer of all of Australia’s circulating coins, was honored with the 2021 Global Brand of the Year Award for its commitment to innovation. The Royal Australian Mint earned the title for the campaign to launch the world’s first legal tender created to be donated, “Donation Dollar” (Saatchi & Saatchi Australia). The campaign earned the pres...