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Awards and Events 31 Add to collection In total Serviceplan Group wins 21 awards at Art Directors Club Germany 2021 Meltdown Flags, a campaign created by Serviceplan Group with METER and Moby Digg, to raise awareness of melting glaciers, has been awarded an ADC Talent Award Grand Prix, as well as one gold, three silver and 16 bronze awards at the ADC Germany 2021. Meltdown Flags is a climate data initiative that visualises the effects of global glacier retreat by reducing the amount of white in the flags of countries with glaciers.  In total, Serviceplan Group won 21 awards at the ADC Germa...

April 23 2021, 11:49 am | BY Ricki Green | No Comments Aussie expat Jason Romeyko is a curator of stories across multiple platforms. Forged as a writer at Saatchi & Saatchi in 1993, he spent 23 years bouncing around the world before joining the Munich-headquartered Serviceplan Group in 2016 as worldwide executive creative director. Since then, Jason has continued to add to his awards cabinet, and devised the philosophy of ‘ÜberCreativity’, which he describes as ‘a higher form of innovation, which happens when diverse disciplines, talents, cultures, media and technologies collabo...

April 8 2021, 9:59 am | BY Kim Shaw | No Comments In an increasingly borderless world, Hakuhodo is strengthening its overseas operations and enhancing its ability to respond to clients around the globe. Currently Hakuhodo has more than 105 overseas offices in 19 countries and regions.   In this interview Shuntaro Ito, who was appointed as President & CEO of the Hakuhodo International from April 2021 shares his insights on the global operations of the network. He is responsible for the entire overseas Hakuhodo business. Collaboration with global partners Until March, Ito’s primary mi...

Description Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to contributing to more equality in the gaming community and giving women more visibility within the scene. During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the...

Awards and Events 42 Add to collection 18th Best Brands Award in Germany honouring the strongest brands of the year celebrated with virtual gala  For the 18th time, the strongest brands of the year were honoured with the Best Brand Award yesterday evening which is the only study-based brand award in Germany. In a new, revised award structure, Bosch Power Tools won 'Best Brand Overall,' Alnatura was honoured as 'Best Brand Health & Wellbeing,' and Samsung as 'Best Brand Consumer Electronics'. Amazon received the award for 'Best Brand Customer Centricity'. The winners in the four award catego...