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May 26 2021, 5:59 am | BY Kim Shaw | No Comments Kentaro Kimura, Chief Creative Officer of Hakuhodo International and Founder and Executive Creative Director, Hakuhodo Kettle Tokyo talks AdFest, dream teams, wolfs leading the pack and international success.
Hakuhodo recently had the honor of being named Network of the Year for the first time at ADFEST 2021 in April. This special award is given to the creative network that garners the most points from finalist and winning entries. To commemorate this milestone, we talk with Kentaro Kimura, Chief Creative Officer of Hakuhodo International, about the significance of winning the prestigious ADFEST 2021 Network of the Year award. ....
April 8 2021, 9:59 am | BY Kim Shaw | No Comments In an increasingly borderless world, Hakuhodo is strengthening its overseas operations and enhancing its ability to respond to clients around the globe. Currently Hakuhodo has more than 105 overseas offices in 19 countries and regions.
In this interview Shuntaro Ito, who was appointed as President & CEO of the Hakuhodo International from April 2021 shares his insights on the global operations of the network. He is responsible for the entire overseas Hakuhodo business. Collaboration with global partners Until March, Ito’s primary mission was to expand Hakuhodo’s business in Greater China, Europe and the United States, and to enhance the capabilities of those offices. Moving forward, he will be in charge of the entire overseas business, including the ASEAN region. However, while the scope of his role has expanded, Ito says his fundamental stance on the importance of strengthening each region within t ....