ET Circle: William Bissell on weaving Fabindia as a crafts-centred, cultural lifestyle brand celebrating the diversity of India's heritage
Dive into the intricate tapestry of history, heritage, and culture, as William Bissell, Managing Director of Fabindia, shares an incredible journey of building Fabindia as an Indian lifestyle brand selling crafts-based products. In this episode of the ET Circle multimedia series, Bissells likens retailing to elections, shares his vision for Fabindia to be a deep moat monopoly, and explains why generalisation is a red flag for him. Discover how Bissells family traces its roots back to Indias freedom struggle and how his parents adherence to Gandhian ideology significantly influenced his core be...
Source: indiatimes.com
