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The influential and respected cocoa consultant Dr Kristy Leissle has launched a new marketing company that puts cocoa farmers’ perspectives at the centre of the procurement process so they can share in revenue from the sale of their beans.
Procurement came under the spotlight at Chocoa’s recent Amsterdam Sustainable Cocoa Conference when it convened a panel of specialists to discuss why the practice is not just about buying beans - transactions should go a lot deeper in the value chain and with new EU legislation looming, sustainability and traceability is becoming more and more the core business of procurement, delegates were informed.