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Long hours of shoot-edit, engaging with fans causing Gen-Z content creators to break down

In March, Charli DAmelio, TikToks biggest star with more than 117 million followers, said that she had “lost the passion” for posting content. ....

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Young creators are burning out and breaking down

Taylor Lorenz, The New York Times
Published: 09 Jun 2021 10:20 AM BdST
Updated: 09 Jun 2021 10:22 AM BdST
Walid Mohammed, 21, at home in Los Angeles, June 3, 2021. Mohammed moved into the five-bedroom house in Los Angeles with other Gen Z creators in May. (Michelle Groskopf/The New York Times)
Lately, it’s been hard for Jack Innanen, a 22-year-old TikTok star from Toronto, to create content. “I feel like I’m tapping a keg that’s been empty for a year,” he said.
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Spending hours shooting, editing, storyboarding, engaging with fans, setting up brand deals and balancing the many other responsibilities that come with being a successful content creator have taken a toll. Innanen, like so many Gen Z influencers who found fame in the past year, is burned out. ....

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