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Apple has big plans to expand its home-grown advertising business. However, it could be a struggle both in dealing with a privacy-focused public image and from its own engineers.
Apple can argue about privacy, it can claim to put users before anything else, but when its business runs on gambling ads, it's moving yet further away from its stated principles and becoming a gambling company.
Following the rollout of Apple's controversial expansion of ads, ex-Apple engineer Shac Ron has revealed that staffers pushed back on the original App Store ad program.
Following the rollout of Apple's controversial expansion of ads, ex-Apple engineer Shac Ron has revealed that staffers pushed back on the original App Store ad program.
The iPhone 12 stole the short-term headlines, but this other breakthrough is more consequential for Apple's long-term future.