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Amanda was painted as a she-devil, given the title of foxy knoxy, just a deluge of negative things that were out there. why is this website so important for the image that needed to be portrayed from the knox family. >> from the very beginning she was libelled and slandered both by the prosecutor and in the international press. it was an impossible situation to be incarcerated as a 20-year-old american woman who was an out standing student, an athlete, someone who was very well liked and popular here in the states. when we started seeing these reports, it was outrageous. the only -- the only t...

Overseas that she was a she-devil. for more on the pr strategy we're joined by the author of "the fatal gift of beauty, the italian trials of amanda knox" and john neffinger, a public relations specialist. nina, can pr convict her initially? in other words, was it the climate created by the tabloids and in italy that caused her to go down in the initial trial? >> no. i mean, there were a lot of things that caused her to go down in the initial trial, but it just -- i just want to point something out to you because you bring up the "new york times" article today. the idea that a pr campaign coun...

up of mostly 20-somethings, they're angry about fat wall street paychecks, war, environment, you name it. the protests have been going on for three weeks now and now have spread to other cities. americans absolutely fed up with congress. new numbers leave no doubt that a washington post/abc news poll found just 14% of the public approves of the job that congress is doing. congress's lowest rating ever. amanda knox says right now, she just wants time with her family. knox is home in seattle today for the first time in four years. she went to italy for college studies but ended up ...

supported us. and especially amanda. >> yeah. all i can say is, again, thank you. because of the letters and the calls and just amazing support that we received from people all over the world, especially here in seattle, that we've been able to endure and that we've been able to, you know, make sure amanda had the support she needed. there there's no way we can thank everybody. so here individually, so here's our way to just say thank you. >> i'd like to add in one more thing. we would also like to send our appreciation to our italian lawye lawyers. they did a fantastic job on that s...

all i can say is, again, thank you. because of the letters and the calls and just amazing support that we received from people all over the world, especially here in seattle, that we've been able to endure and that we've been able to, you know, make sure amanda had the support she needed. there there's no way we can thank everybody. so here individually, so here's our way to just say thank you. >> i'd like to add in one more thing. we would also like to send our appreciation to our italian lawyers. they did a fantastic job on that side of the pond and ted was phenomenal on this side ...