Shein Takes on Amazon With Shoppable Livestream Collection
As eCommerce giants compete for consumers’ fast-fashion spending, Shein is using shoppable livestreams to create new buying opportunities.
Source: pymnts.com
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The companies trying to make live shopping a thing in the U.S.
Written by Jordyn Holman and Kalley Huang On a warm spring evening in New York, dozens of people gathered on a rooftop in midtown Manhattan to sip fruity cocktails and chat. Shortly after the happy hour began, a woman stepped away from the crowd and went to work.Recommended for you1Alia Bhatt slips into cutout LBD […]
Source: indianexpress.com
The Companies Trying to Make Live Shopping a Thing in the U.S.
The market for selling goods in real time online is relatively small, but a number of start-ups and big tech names are betting American consumers will catch on.
Source: nytimes.com