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Zara's Secret Weapon: Lefties Expands to Compete Against Shein, ET Retail

Discover how Zara s budget-friendly brand, Lefties, is expanding to take on the competition from Shein. Find out how Lefties is capturing the value-focused market segment and offering affordable options to consumers. ....

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Zara's Secret Weapon: Lefties Expands to Compete Against Shein |

Discover how Zara's budget-friendly brand, Lefties, is expanding to take on the competition from Shein. Find out how Lefties is capturing the value-focused market segment and offering affordable options to consumers. ....

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Zara owner Inditex expands bargain brand to counter Shein

Zara owner Inditex, the world's biggest listed fast fashion company by sales, is expanding its low-priced Gen Z-focused brand Lefties to counter Chinese-founded rival Shein. The rapid growth of Shein, an online marketplace with no physical stores, is putting pressure on retailers like Inditex and Sweden's H&M to find ways to respond to its budget prices. Zara has become less competitive on price since Inditex started hiking prices at its core brand to protect profit margins from inflation and as part of a shift towards more upmarket customers. ....

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Zara owner Inditex expands bargain brand to counter Shein, Retail News, ET Retail

The rapid growth of Shein, an online marketplace with no physical stores, is putting pressure on retailers like Inditex and Sweden s H&M to find ways to respond to its budget prices. Zara has become less competitive on price since Inditex started hiking prices at its core brand to protect profit margins from inflation and as part of a shift towards more upmarket customers. ....

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Amazon Bazaar: Amazon set to launch Meesho competitor Bazaar in fight for value customers, ET Retail

Amazon Bazaar: Amazon plans to wheel cart down value aisle, mirror Meesho model in fashion, lifestyle categories to tap value customers. It competes with Meesho, Flipkart s Shopsy, and Reliance Industries Ajio Street, while also facing competition from Shein, Temu, and Pinduoduo in its home market. ....

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