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Shein buys Missguided brand from Britain's Frasers

LONDON (Reuters) -Shein, the China-founded fast-fashion retailer, has bought the Missguided brand from Mike Ashley's Frasers, the e-commerce giant's first purchase of a British brand. Frasers said on Monday Shein would acquire the intellectual property and trademarks of Missguided, while Frasers would retain its real estate and employees which have now been integrated into Frasers' fashion division. Financial details of the deal were not disclosed but Frasers said the transaction had enabled "exciting discussions" with Shein regarding opportunities for potential collaboration across its brand portfolio. ....

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Fashion needs to support suppliers for green transition

If it’s left to garment suppliers, the green transition will take decades. ....

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Authentic Brands Group and Shein Announce Strategic Agreement for Forever 21

Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, and SHEIN, a global online fashion and lifestyle retailer, announced the signing of a long-term agreement for the Forever 21 brand for key lifestyle and fashion categories for men and women, which welcomes leading trend and lifestyle brand Forever 21 to SHEIN. Through the partnership, SHEIN will design, manufacture and distribute a line of Forever 21 apparel and accessories including spor. ....

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temu: Low-cost ecommerce rivals Shein and Temu shelve US court cases

Joint declarations were filed to courts in Chicago and Boston by lawyers representing the companies and their subsidiaries, requesting that two legal cases be dismissed "without prejudice" by their judges. ....

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ABG's Shein Partnership Expands With Forever 21 Link Up

Shein is to manufacture a Forever 21 x Shein line to be sold exclusively on Shein's online sites in the US, parts of Europe and Australia. ....

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