Shift That Never News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The Drum reporter Imogen Watson rounds up the latest creative campaigns and creativity stories. Also available in your inbox every Thursday as The Drum's A Week in Creative email briefing. Sign up here. Watch UK prime minister Boris Johnson get flooded in plastic in Greenpeace’s ‘Wasteminster’ Welcome to A Week in Creative, your one-stop shop for creative news. This is an extract from The Drum Creative Briefing, which you can subscribe to here if you’d prefer it in your inbox once a week. And so, the pick of this week is Carhartt’s Mother’s Day spot, ‘The Shift That Never Ends�...

Carhartt spot Community Films and Carhartt teamed up to create an homage to all the hard-working moms who work the shift that never ends. Reponses by Brian Bennett, VP brand creative/executive producer, Carhartt and Pam Thomas, director, Community Films Background: We told this story with real hard-working women we call our friends, women who work and live the Carhartt way of life. Moms who inspired us all year long. This was an ode to them. We were honest in pursuing their story. We wanted to hear their struggles as well as their joys. These Moms gave us both. To the moms who work the shift ...

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite! In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online for...