Clemens: Wine sales statistics
Which of these statements about the wine industry is correct? Demand decreases, the industry faces rocky times. The industry is doing fine, even if volume is down, value is steady.
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Which of these statements about the wine industry is correct? Demand decreases, the industry faces rocky times. The industry is doing fine, even if volume is down, value is steady.
Wineries got savvy to online marketing in 2020 during the pandemic. But will that last in 2021? By From the May 31, 2021, issue “I’ve been urging wineries to up their online game since 2000,” says industry analyst Rob McMillan, executive vice president of Silicon Valley Bank’s wine division. “It took a pandemic to make it happen.” By now, you have undoubtedly heard how the shutdowns that COVID-19 triggered across the nation last year upended the wine market. Restaurants and...