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Steering clear of the greasy finger licking usually associated with KFC, Havas Paris has unveiled its first work for the chain in France – a funky ode to its crispy chicken. The agency is plugging KFC’s ’timeless crispiness’ in its debut TV ad for the chicken shop, complete with its own onomatopoeic soundtrack. The first scenes take viewers directly to 1952, the year KFC was founded. The audience then finds themselves in the heart of Kentucky, at the side of Colonel Sanders who is busy in his kitchen. With some flair, he prepares a bucket of tenders that will travel through time to ...

Sid Lee to spearhead Wild Alaskan national branding iniative By Feb. 8, 2021 17:20 GMT The Wild Alaskan Company, a Homer, Alaska-based seafood firm selling direct to consumers, on Monday announced that it was hiring the marketing agency Sid Lee to spearhead a national branding initiative [...] Want to keep reading? sign up This field is required Remember me Enter the email address associated with your account. We'll send you instructions to reset your password. This field is required to change your password. redirecting... Don't miss a beat Start your week with our Editor's choice Go d ...

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January 20 2021, 12:42 pm | BY Ricki Green | 4 Comments Last week, the Ascential-owned advertising and media mega-festival Cannes Lions confirmed plans to hold their event in the South of France in June. In any normal year, Cannes is the sort of event that always stir up mixed emotions – the excitement of meeting up with far-flung friends and exploring the best creative work the industry has to offer collides against the twitchy stress of, well, everything else – and the industry’s response to the news that organisers plan to go ahead after last year’s coronavirus cancellation ...

Share this article Share this article ResearchAndMarkets.com's offering. Radio Advertising Global Market Report 2020-30: COVID-19 Growth and Change provides the strategists, marketers and senior management with the critical information they need to assess the global radio advertising market. Major players in the radio advertising market are Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., Cumulus Media Inc., National Public Radio Inc., Strategic Media Inc., The Radio Agency, Jacob Tyler, Sid Lee and Citizen Group. The global radio advertising market is expected to decl...