CSPAN3 February 27, 2012
literally and figuretively, nuclear was joked by by one of the candidates. it was talked about being used in vietnam, it was said to have been just another weapon. and suggested that he was not serious when it came to the stewardship of the nuclear arsenal. the attacks on goldwater, introduced into our politics a new way of communicating with voters. examine any of the television spots created for candidates in 1952, or 1960 and view the goldwater spot in 1964 and you'll see no creative progression until you get to the lyndon johnson campaign. we will look at a few of the eisenhower ...
Source: archive.org