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Sajeeda Merali, CEO of the PPA, has been named as one of three new additions to the board of industry auditor ABC.

Owned by the media industry, ABC independently verifies and reports on media performance. Inspiring market confidence by delivering a valued stamp of trust across the media world

Adverty awarded TAG Brand Safety Certified Seal validated by ABC audit News provided by Share this article STOCKHOLM, March 11, 2021 /PRNewswire/ -- Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards. The verification, which is independently validated through an audit by ABC, demonstrates Adverty's compliance with industry best practices and gives brand partners greater confidence that their advertising will not be associated ...

Share: TAG's exacting standards assure buyers that their ads won't be associated with content that could jeopardize their brand's reputation REDWOOD CITY, Calif. (PRWEB) March 10, 2021 MOLOCO (http://www.molocoads.com), a leader in machine learning and growth solutions for mobile marketers, announced it has met the rigorous standards required to join the Trustworthy Accountability Group (TAG) Global Brand Safety Certification Program. The aim of the program is to significantly reduce the risk of ad misplacement on digital media and strengthen the integrity of digital advertising overall. "M...

Predicting 2021: Thoughts from 8 Industry Associations December 22, 2020   2020 was a year full of events that no one could have predicted. We asked leaders from across different media associations to share their thoughts on what the future holds, including how COVID-19 will continue to impact businesses, what we should look forward to in 2021 and what word businesses should use for guidance in the new year. Here are our interviewees: While each response uniquely reflected their specific industries, we saw many common threads including: continued flexibility in remote work, business diversi...