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Hilton acquires Sydell Group to globalize NoMad Hotels, entering the luxury lifestyle hotel market with plans for worldwide expansion.
Hilton (NYSE: HLT) today announced it has acquired a majority controlling interest in Sydell Group (“Sydell”) to expand the NoMad Hotels brand from its existing London flagship location to high-end markets around the world. The addition of NoMad to Hilton’s brand portfolio marks the global hospitality leader’s entry into the fast-growing luxury lifestyle hotel market with a meticulously designed brand defined by exceptional food and beverage, interior design and service.
Article - Hilton Acquires Majority Controlling Interest in Sydell Group to Expand NoMad Hotels Brand Worldwide - Brand marks Hilton's debut in fast-growing luxury lifestyle category
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