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Marketing campaigns that use extended reality, or XR, can reach a global audience and offer scalable, immersive experiences.

Creative UK has today launched a new Creative Industries investment fund to support the UK’s ambitions to grow the sector by £50 billion and create one million extra creative jobs by 2030. The £35 million Creative Growth Finance II fund is intended to provide the investment needed to meet the targets set out in the UK government and Creative Industries Council’s recently published Sector Vision.

Technologies including augmented reality, robotics and artificial intelligence are poised to wreak almost unimaginable changes on our daily lives in the coming decades, experts have told DailyMail.com.

FARMERS are predicting a turkey shortage this Christmas owing to the threat of bird flu. Following the announcement of the largest ever outbreak of avian influe...

By Jake Bickerton2021-06-09T15:28:00+01:00 It has recruited Adam Buckner and Tim Doubleday to specialist virtual production roles at the company Mixed reality specialist Dimension has expanded its VFX and mo-cap team in response to “soaring growth” in demand for real-time filmmaking and virtual production services. Adam Buckner (pictured, above left) joins Dimension as virtual production supervising producer. He joins from Lipsync Post, where he was senior VFX producer, following more than six years at Unity Technologies in a role which saw him train millions to use the real-time engine...