Bud Light's US CMO is out | News | Campaign Asia
Kyle Norrington, who takes over marketing duties from outgoing Benoit Garbe, will attempt to win back consumers as the brand leans into live sports.
Source: campaignasia.com
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Canned cocktails, bolder seltzers are set to dominate summer
Drinkers will be tempted with a wide variety of new boozy beverages hitting shelves, with big brands expanding their portfolios to offset slowing beer sales.
Source: mynbc5.com
Canned cocktails and bolder seltzers are set to dominate summer
(CNN) — When you crack open a cold one this summer, you may be drinking something other than beer. Drinkers will be tempted with a wide variety of new boozy beverages hitting shelves, with big brands expanding their portfolios to offset slowing beer sales. Canned cocktails and spiked seltzers with upgraded flavors (sorry, boring old […]
Source: eastidahonews.com
Canned cocktails, bolder seltzers are set to dominate summer
Drinkers will be tempted with a wide variety of new boozy beverages hitting shelves, with big brands expanding their portfolios to offset slowing beer sales.
Source: wcvb.com