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6th May 2021 Healthy snacking start-up Mindful Snacker is looking to shake up the category with its new range of ‘better-for-you’ crisps. Called ‘Simply Roasted’, they were created in Norfolk using a patented roasting process that cost over £20m to develop. The “breakthrough technology” is said to produce a healthier snack as it is roasted rather than fried. Still made using slices of potato, the product is claimed to contain 50% less fat than traditional fried crisps, significantly less salt, and 99 calories per serving. The company revealed that the new cris...

It is understood Mindful Snacker is in talks with major retailers to list the crisps Healthy snacking startup Mindful Snacker has debuted with an eight strong range of non-HFSS crisps – and unveiled plans for a large plant-based range to come. Called Simply Roasted, the range is made with a proprietary process using three different ovens to remove moisture from Amarillo potatoes before seasoning and bagging. The crisps contain 0.58g salt per 100g and are said to contain 50% less fat than rival brands thanks to their production process – meaning unlike many suppliers they will be immune to...