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Commercial advertising in Singapore is regulated by the Advertising Standards Authority of Singapore (ASAS) through the Singapore Code of Advertising Practice (SCAP). The ASAS adopts a complaints-based approach in reviewing potential advertising breaches and can get advertisers to amend or withdraw advertisements that
The ruling against an air-con ad is significant in a broader, global movement against greenwashing, says law academic Preston Wong.
SINGAPORE – Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners. This marks the first time the Advertising Standards Authority of Singapore (Asas) has found a company in breach of the advertising code for greenwashing, or marketing that exaggerates the sustainability...
Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners. Read more at stomp.straitstimes.com
The offending ad for the Prism+ zero smart air-con was pulled from the company’s Instagram page. Read more at straitstimes.com.