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I can do magic with water. reporter: when you re tasting water, what are you looking for? what are you looking for? color, carbon nation and like the tds levels, how much minerals are combined in this water. reporter: bottled water now a $19 billion industry in the u.s. and growing. but just this week, news of a voluntary recall. h2o bottled by niagara water, 14 brands now being pulled from shelves after one spring source had a positive indication of e. coli. there have been no reports of illness linked to the water. but negative reports aren t slowing down this industry. next one, beverly hills 90h20. reporter: reese himself crafting what he calls the champagne of water. this water comes from the northern part of california. reporter: beverly hills 90h20. despite the hefty price tag, it s the only water stephanie drinks these days, even using it for ice and cooking. ....
Happening to lily. reporter: lily was taken to denmark hospital and checked over by doctors. there s some blood in that area. there s one. reporter: lily says the frightening experience hasn t turned her off, returning to the ocean, and she wants the shark to be left alone. i don t think calling sharks is the right approach. absolutely not. reporter: the fisheries department says initial reports a bull shark was responsible can t be verified. rebecca johns, 9 news. we re glad she s recovering well. very lucky. coming up, designer water. some people are shelling out big bucks for the earth s most abundant resource. but how much would you pay for some h2o, and would you even notice a difference? you re watching world news now. announcer: world news now continues ....
Out, shopping, or just at home. being in california, it s always hot and i m always on the go. yeah i mean you start getting dehydrated a little grumpy. reporter: but it s not just any bottle of water. stephanie prefers designer water, beverly hills 90h20. at $72 a case it s the new accessory for the glam girl on the go. it is kind of a lot, but it s something that i work with in my budget to make an exception for, because it s such a vital thing. water is so important in your lifestyle. reporter: with price points of $8 to $20 a bottle. in the back room of patina in downtown los angeles, it s an elegant affair. well-heeled guests a sommelier, and bottles of water? cheers. cheers. reporter: that s right, $50 a head to gaze at, smell and sip h2o. do your classes fill up these tastings? yes, they all sell out. ....
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