Trapper Group strengthens leadership in Malaysia
The agency has appointed Agnes Yee, Gitanjali Sriram and Kenneth Wong in new leadership roles, effective 1 November.
Source: marketing-interactive.com
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Proprietary media platform catered to SMEs
Nielsen and the Trapper Group have announced a “first of its kind collaboration for the industry”, with the launch of adwork.io, a proprietary media platform that has been specifically developed to provide small and medium enterprises (SMEs) with access to buying media space, empowered with Nielsen’s proprietary data and analytic tools.
Source: thestar.com.my
Adwork.io Provides SMEs Affordable And Accessible Media Buying
The Nielsen-backed platform helps small and medium enterprises make informed decisions about media buying with data previously only accessible by larger funded companies.
Source: therakyatpost.com
How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC | Advertising
Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.
Source: campaignasia.com
