Trapper Group strengthens leadership in Malaysia
The agency has appointed Agnes Yee, Gitanjali Sriram and Kenneth Wong in new leadership roles, effective 1 November.
Source: marketing-interactive.com
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Proprietary media platform catered to SMEs
Nielsen and the Trapper Group have announced a “first of its kind collaboration for the industry”, with the launch of adwork.io, a proprietary media platform that has been specifically developed to provide small and medium enterprises (SMEs) with access to buying media space, empowered with Nielsen’s proprietary data and analytic tools.
Source: thestar.com.my
Trapper moves beyond current challenges
Trapper would no longer just be a “media first company” but a “business solutions company”, said Trapper Group founder and CEO Sivanathan Krishnan PETALING JAYA: It is not the strongest of the species that survives, nor the most intelligent, but the one most adaptable to change. This is the mantra that Trapper Group founder and CEO Sivanathan Krishnan strongly upholds to. “As we went into 2020 and coping with the beginnings of the pandemic and various lockdowns, it required Trapper to adapt and adjust the way we worked. “With learnings from that, we discovered strategies which pow...
Source: thestar.com.my