Trapper would no longer just be a “media first company” but a “business solutions company”, said Trapper Group founder and CEO Sivanathan Krishnan PETALING JAYA: It is not the strongest of the species that survives, nor the most intelligent, but the one most adaptable to change. This is the mantra that Trapper Group founder and CEO Sivanathan Krishnan strongly upholds to. “As we went into 2020 and coping with the beginnings of the pandemic and various lockdowns, it required Trapper to adapt and adjust the way we worked. “With learnings from that, we discovered strategies which power our offerings to our clients and the talents that generate them is key to our growth.