UK: Jellybooks Pilots Bookshop 'Peek Inside' Capacity at Blackwell's
The familiar Amazonian preview called ‘Look Inside’ gets a storefront cousin from Jellybooks Discovery, using QR codes to offer samples. 710 Bookseller Rebecca Chatwell at Blackwell’s Broad Street store in Oxford trying out Jellybooks’ QR code ‘peek inside’ book preview app called Discovery. Image: Jellybook QR Codes Put ‘Peek Inside’ on the High Street Almost 20 years ago, in the autumn of 2001, articles were moving about something called “Look Inside the Book” on Amazon.com. “With thanks to publishers—plus a healthy dose of innovation—we’ve created an even better...
Source: publishingperspectives.com