Sneaker rivals race to find the next super foam
Cushioning technology designed for elite runners has spread to the masses, sparking a battle among shoe makers to make the best foam.
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Cushioning technology designed for elite runners has spread to the masses, sparking a battle among shoe makers to make the best foam.
The Under Armour sports brand worked with Celanese to create an alternative to spandex that is more sustainable.
P448's Burmese python sneakers; Zara parent Inditex partnered with BASF on circular polyamide; Under Armour and Celanese work on alternative elastane.
The new product could be a competitor to some of today's top activewear brands.
Under Armour and Celanese Corporation have introduced a sustainable alternative fibre to spandex, designed for performance stretch fabrics.