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Get Outside With These Sustainable, High-Performance Products

Enjoy products from companies that have made a serious commitment to the environment and that have created that are also highly effective and well-designed.

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Retailer Aims to Bring Circularity to Socks

Outdoor gear label Smartwool released the Second Cut hiking sock this month, made from reused wool collected in a sock take-back program. The sockmaker hopes to go "beyond recycling" by closing the loop on wool.

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Smartwool Announces Goal to Collect and Recycle 400K Socks

/PRNewswire/ -- Smartwool, which creates Merino wool-based socks and apparel, has relaunched its Second Cut Project this April—and aims to collect 400,000 old...

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Smartwool turns more than 90K used socks into sustainable dog beds

/PRNewswire/ -- In celebration of National Sock Day (December 4th), Smartwool, the leader in responsibly sourced Merino wool socks, will launch the Second Cut...

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Smartwool turns more than 90K used socks into sustainable dog beds

/PRNewswire/ -- In celebration of National Sock Day (December 4th), Smartwool, the leader in responsibly sourced Merino wool socks, will launch the Second Cut...

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The Curious Case Of Nick Russell

How Nick Russell’s snowboarding career has taken him to unlikely places.
The Curious Case Of Nick Russell
Story by Ben Gavelda
There’s more beneath all the fur. A carefully and calculated mind bent on riding, a thoughtful and compassionate soul, a student of the mountains. Turning riding into a career has taken decades, and it hasn’t been easy. But snowboarder Nick Russell has ridden far more because of it, he’s become wiser, stronger and well-travelled in the process.
After finally gaining much-deserved support and recognition in recent years including being a member of the
Smartwool athlete squad, it’s all falling into place for him. After all, not many snowboarders turn “pro” in their thirties. He might not be a household name, but for those who’ve been following his feats, he’s been a fountain of inspiration, dreaming big and broadening the view for the rest of us. He’s ridden arguably the earliest concept of a snowboard in Turkey with Alex Yoder, sought rare peaks in Bolivia, rallied the Eastern Sierras via bike and splitboard, filmed with TGR in

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Kiwi merino brands launch world's first 'regenerative wool platform'

Kiwi merino brands launch world's first 'regenerative wool platform'
15 Feb, 2021 12:30 AM
4 minutes to read
By: Sally Rae
The New Zealand Merino Company and global merino brands Allbirds, Icebreaker and Smartwool are working with growers to create the world's first "regenerative wool platform".
In a statement released last week, the companies said they were doing their part to tackle the impact of the global fashion industry which was responsible for 10 per cent of annual greenhouse gas emissions worldwide.
They were working with 167 sheep growers to create the platform that represented more than one million hectares in New Zealand.
On-farm emissions represented about 60 per cent of the emissions associated with woollen products and were their biggest opportunity to lower their impacts, the statement said.

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