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HubSpot, Revolut, Diageo, Just Eat, Cazoo and ClassPass on how data and CRM can fuel 2021 success


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With large swathes of the world still not any closer to easing COVID-19 restrictions, 2021 is set to be another complicated year for marketers. However, according to HubSpot’s CMO Kipp Bodnar, the brands who intelligently use data-led insights and CRM will find a way to rise above the fog.
Bodnar, who was speaking as part of a fascinating new virtual roundtable from The Drum and HubSpot looking into how marketers can succeed in the 2020s, also outlined how HubSpot’s CRM platform has found a way to help its customers during such a difficult time. “Every brand is trying to navigate to what looks good in a radically different world,” Bodnar noted when asked by the panel’s host Gordon Young, the co-founder of The Drum, what some of the biggest marketing trends were since the pandemic ....

Susan Obrien , Smirnoff Diageo , Lucas Berhams , Kipp Bodnar , Gordon Young , Sarah Shimmons , Irina Sidorova , Chad West , Just Eat , The Drum Awards , சூசன் ஓபிறீேன் , ஸ்மிர்னாஃப் தியகிேோ , கிப்பி போட்னர் , கோர்டந் இளம் , சாட் மேற்கு , வெறும் சாப்பிடுங்கள் , தி டிரம் விருதுகள் ,