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Biscuits have surpassed expectations in the pandemic period. Other than rural distribution and diversification of the product range, Aultrin Vijay looks at how packaging made biscuits munchy India's biscuit market is projected to reach Rs 52,771 crores by 2022 The organised biscuit market in India, which is valued at Rs 37,000 crore in size, grew at double the rate of growth in April-May against pre-Covid levels as people stockpiled on essential goods during the lockdown. It is believed that the organised market surged to levels of about 12-...

Mondelēz SnackFutures launches Millie Gram mushroom nut butters: 'This is our attempt to snackify nut butters' Millie Gram -- the latest brand innovation to come out of Mondelēz SnackFutures -- combines nut butters with powdered mushroom blends (cordyceps, shiitake, maitake, reishi, and lion's mane) and is currently testing its market appeal with consumers at Gelson's Markets in Los Angeles and online through its website. SnackFutures​​, which has launched several of its own in-house brands including Dirt Kitchen and Ruckus & Co., is laser focused on a catego...

Mondelez India introduces Bournvita Crunchy biscuits, enters wholesome biscuits segment Share Via: The company announced the launch with an Ogilvy conceptualised ad, which takes on the notion of wholesome biscuits being boring. Mondelez India, a leading snack company, has announced a new addition to its enviable brand portfolio that includes the likes of Cadbury Dairy Milk, Cadbury Bournvita and Oreo. As per the brand, the newest entrant is Bournvita Crunchy biscuits that are ‘A Crunchy Bite of Wholegrains & Berries’. It also becomes the newest member of the Bournvita family, which ...

Mondelez India enters wholesome biscuits segment with Bournvita Crunchy, unveils TVC Conceptualised by Ogilvy, the TVC funnily breaks down the label of wholesome snacks being boring and reiterates that one can focus on their well-being without compromising on the taste by letting consumers know that ‘Ab badon ke bhi bahane khatam’ Click on the Image to watch the TVC. Mondelez India, which operates in the chocolate, beverages, biscuits and candy categories, has announced its expansion into the wholesome biscuits segment with the launch of Bournvita Crunchy. With this new launch â€�...