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Give any social media platform long enough, and it turns into a mall.

When It’s OK to Be a Guinea Pig It can be fun to try out new products, but only if we know what we’re signing up for. Video This article is part of the to receive it weekdays. If you bought a book and it came with a bunch of blank pages and no ending, you would be super annoyed, right? I want to explore when it’s fine for tech companies to release half-baked products, like what the company behind the Snapchat app is doing with its Spectacles glasses, and when it might not be, like what Tesla is doing with its Autopilot driver-assistance software that does not safely pilot car...

Snapchat's new marketplace puts creators in front of brands Engadget 4 hrs ago Saqib Shah Snapchat is giving influencers and AR mavens the opportunity to partner with businesses on branded content and Lenses. The company is rolling out a new "Creator Marketplace" to augmented reality creators throughout this year and will expand the feature to its entire creator community by early 2022.  In essence, the new tool is a directory of the platform's top movers and shakers (celebs and influencers and AR Lens makers behind some of the app's most popular graphics). Businesses can s...

Snapchat Wants You to Post. It’s Willing to Pay Millions. Top performers are raking in cash as the company seeks to compete against TikTok and similar platforms. Cam Casey, 19, and Joey Rogoff, 21, have made millions from Snapchat’s Spotlight since it debuted last fall.Credit...Alex Welsh for The New York Times Published Jan. 15, 2021Updated Jan. 19, 2021 In late November, Cam Casey, a TikTok star with over seven million followers, was relaxing at home when he decided to upload a video of a science experiment that resulted in a Coca-Cola bottle exploding to Snapchat. Mr. Casey, 19, had...